Raiders of Rock

One man's trash is two guys' treasures. CMT's Raiders of Rock features two hosts as they scour the country for music history's most-treasured finds. Invoking the evolution of Rock and Roll, two custom type lockups were designed to fit Rock musics evolving trends and styles. Both were used in title frames fitting the theme of discovery and plain hard, gritty Rock and Roll roots. Set to the blare of a cranking amp, in the final animation years of age and dust are wiped away to reveal the shows title reminiscent of a guitar emblem, battered but ready to play another show.

One man's trash is two guys' treasures. CMT's Raiders of Rock features two hosts as they scour the country for music history's most-treasured finds. Invoking the evolution of Rock and Roll, two custom type lockups were designed to fit Rock musics evolving trends and styles. Both were used in title frames fitting the theme of discovery and plain hard, gritty Rock and Roll.
 
Set to the blare of a cranking amp, in the final animation years of age and dust are wiped away to reveal the shows title reminiscent of a guitar emblem, battered but ready to play another show.
Art Direction and Design Lead; Carlo A. Flores
Animation and Second Design Lead; Matt Mojica
Ether Creative Director, Greg Kupiec
Produced in conjunction with CMT
Produced at The Ether
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