Based off the 2010 Documentary film, Catfish The TV Show is a reality series on MTV that follows filmmaker Nev Schulman as he uncovers the truth and lies behind online dating.
At Ether I produced these frames for a Catfish title sequence. A commentary on online social media life, the sequence involves user profile photos wrapping and assembling to form a single individual. Their final shape an amorphous human-form shrouded in secrecy and shadow made up of the lives, photos, and information of thousands of people. Who is this person and are they real? That's for Nev to find out.
Produced at The Ether
Art Direction and Design Lead; Carlo A. Flores
Ether Creative Director, Greg Kupiec
Produced in conjunction with MTV